THEY Lounge represents true lounge culture from old world music, to the sound the lounge lizards of Vegas to the newer resurfacing of electronic lounge in the 90’s to the 2000’s and now. Classic to modern lounge music, with other added like genres including Free Design, Jazz, Bossa Nova, Funk, Downtempo, House, Electronica, UK beats, world music, groove and much more. Visuals include architecture, fashion, design and more. The term "Music Pairing" is used within the THEY Lounge Sub Brand. Music Pairing refers to having the best suited musical experience to match drink and culinary arts within a environment.